This article was published at the "Beverly Hills Courier" the weekly local newspaper distributed in Beverly Hills area.
After a successful holiday season, brothers Yaniv and Raphael Mizrahi of Mizrahi of Beverly Hills are looking forward to Valentine’s Day. The holiday of love gives them a change to show off their atelier’s (at 9615 Brighton Way) selection of heart-shaped gifts designed to make any giver a hero.
Their Modern by Mizrahi line features necklaces, bangles, rings and pendants priced from $300-$1,000, perfect for Valentine’s Day giving and offered in stylish presentation boxes.
Created for the fashion-conscious woman, the Modern by Mizrahi line also features stackable rings and bands, tennis bracelets, and pendants in white and rose gold.
Having supplied jewelry stores and wholesalers with fine loose diamonds for more than 10 years, the brothers have developed an intimate knowledge of the gems. They specialize in fancy colored diamonds in pink and yellow—the rarest kind.
At Mizrahi of Beverly Hills, the emphasis is on quality. Their diamonds are natural, never enhanced and from non-conflict sources. All the diamonds, from princess cut to round brilliant, are GIA and EGL certified.
The company is also known for restyling, upgrading and updating current pieces to make them more fashion forward; and creating unique, custom-designed pieces, that include spectacular engagement rings.
And since value is another Mizrahi of Beverly Hills standard, customers who want to upgrade a piece with half-carat diamond to a two carat diamond get credit for the smaller diamond. “We buy what you have and give you something more,” says Raphael Mizrahi.
Mizrahi of Beverly Hills is open by appointment from 9 a.m.-6 p.m.,
Monday-Friday. Appointments allow the brothers to provide the best cus- tomer service, privacy and personal attention. “We want to make shopping with us a fun experience,” says Yaniv Mizrahi.